CPM
  • 1
  • 2

Award-winning business:consumer field sales team

 

THE CHALLENGE

eir and CPM’s consumer sales relationship has existed for over 10 years.

CPM recruit, train, and manage over 95 full time sales representatives nationwide in a tough sales and regulatory environment.

We also provide excellent operational support in terms HR, order processing, complaint handling, data management and customer Insight.

THE CPM SOLUTION

  • To acquire and develop new customers for eir across fixed line, mobile and broadband services.
  • To capture tactical information that is electronically fed back into eir CRM system to enhance customer product & service propositions.
  • To provide sales support functions that allow for timely order fulfilment.
eir Field Sales Team

RESULTS / ROI

The CPM/Eircom consumer team provides a flexible and fast acting channel to market consisting of  1 Client Service Manager, 1 National Sales Manager, 7 Regional Sales Managers and 95 Field Sales Representatives.

Eircom Consumer Markets & CPM Management teams work in partnership to develop effective customer contact strategy and action plans that deliver business objectives.

"10 year strategic field sales partnership"

National Coverage of Visual Merchandising across 1,400 Nike retail outlets in italy Kellogg's BEST-IN-CLASS EMEA CONSUMER CARELINE Kimberly Clark Experiential Sales Promotions Sony Pan European Product & Promotional Fulfilment
western union global auditing, training and merchandising programme across 32 markets CPM manages entire Nokia Field Salesforce across 6 European markets 1200 Monthly Visits to Maximise Diageo In-store Brand Visibility CPM successfully launches lacoste new fragrance, l1212 into the market
Award-winning business:consumer field sales team Red Bull nationwide retail auditing programme  Staples USA Nationwide Retail Auditing & Merchandising Programme HTC in-store product training, 11,050 sessions per year
Delivering Exceptional Customer Experience through bespoke elearning tool Microsoft CPM working with Trócaire to bring about positive and lasting change to the lives of some of the poorest people. CPM Driving Sales in Home deliveries for The Irish Times