CPM

CPM Driving Sales in Home deliveries for The Irish Times

 

THE CHALLENGE

To acquire new home delivery customer subscriptions through Residential Field Sales & Presence Marketing

The main objectives of the campaign are:

  • To manage residential acquisition campaign from end to end.
  • To acquire new customers and  winback returning customers through a range of offers.
  • To provide a best in class service, and high performance through a partnership approach.

THE CPM SOLUTION

 

  • We provide a Leinster based team for the Irish Times including Recruitment, HR, Training, Development and Performance Management of staff.

 

  • Customer acquisition is done through tablet technology directly onto the Irish Times website to ensure maximum data protection and efficiency.
field marketing

RESULTS / ROI

 

CPM has had a strong working relationship with The Irish Times since 2012.

CPM acquired in excess of 2,400 new home delivery customers in 2013.

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