CPM Driving Sales in Home deliveries for The Irish Times



To acquire new home delivery customer subscriptions through Residential Field Sales & Presence Marketing

The main objectives of the campaign are:

  • To manage residential acquisition campaign from end to end.
  • To acquire new customers and  winback returning customers through a range of offers.
  • To provide a best in class service, and high performance through a partnership approach.



  • We provide a Leinster based team for the Irish Times including Recruitment, HR, Training, Development and Performance Management of staff.


  • Customer acquisition is done through tablet technology directly onto the Irish Times website to ensure maximum data protection and efficiency.
field marketing



CPM has had a strong working relationship with The Irish Times since 2012.

CPM acquired in excess of 2,400 new home delivery customers in 2013.

National Coverage of Visual Merchandising across 1,400 Nike retail outlets in italy Kellogg's BEST-IN-CLASS EMEA CONSUMER CARELINE Kimberly Clark Experiential Sales Promotions Sony Pan European Product & Promotional Fulfilment
western union global auditing, training and merchandising programme across 32 markets CPM manages entire Nokia Field Salesforce across 6 European markets 1200 Monthly Visits to Maximise Diageo In-store Brand Visibility CPM successfully launches lacoste new fragrance, l1212 into the market
Award-winning business:consumer field sales team Red Bull nationwide retail auditing programme  Staples USA Nationwide Retail Auditing & Merchandising Programme HTC in-store product training, 11,050 sessions per year
Delivering Exceptional Customer Experience through bespoke elearning tool Microsoft CPM working with TrĂ³caire to bring about positive and lasting change to the lives of some of the poorest people. CPM Driving Sales in Home deliveries for The Irish Times