CPM

CPM working with Trócaire to bring about positive and lasting change to the lives of some of the poorest people.

 

THE CHALLENGE

The overall Challenge for CPM on behalf of Trócaire is to acquire new donors for the committed giving program through Residential Field Sales and Presence Marketing

The main objectives are:

  • To manage residential donor acquisition campaign from end to end
  • To acquire long term, ongoing donors
  • To support internal marketing activities through field sales and presence marketing

THE CPM SOLUTION

  • We provide an end to end nationwide solution for Trócaire including Recruitment, HR, Training, Development and Performance Management of staff. 
  • Donor acquisition is done through tablet technology, ensuring integrity of data and efficient processing.

RESULTS

 

CPM have a successful working relationship with Trócaire.

CPM have been working with since June 2012

National Coverage of Visual Merchandising across 1,400 Nike retail outlets in italy Kellogg's BEST-IN-CLASS EMEA CONSUMER CARELINE Kimberly Clark Experiential Sales Promotions Sony Pan European Product & Promotional Fulfilment
western union global auditing, training and merchandising programme across 32 markets CPM manages entire Nokia Field Salesforce across 6 European markets 1200 Monthly Visits to Maximise Diageo In-store Brand Visibility CPM successfully launches lacoste new fragrance, l1212 into the market
Award-winning business:consumer field sales team Red Bull nationwide retail auditing programme  Staples USA Nationwide Retail Auditing & Merchandising Programme HTC in-store product training, 11,050 sessions per year
Delivering Exceptional Customer Experience through bespoke elearning tool Microsoft CPM working with Trócaire to bring about positive and lasting change to the lives of some of the poorest people. CPM Driving Sales in Home deliveries for The Irish Times