CPM

HTC in-store product training, 11,050 sessions per year

 

THE CHALLENGE

CPM were approached by HTC to undertake in-store product training to drive increased sales and undertake merchandising activities to raise brand awareness.

THE CPM SOLUTION

CPM recruited and trained a dedicated Field Specialist Team who are responsible for visiting outlets nationwide to undertake in-depth product and sales training programs with Store Managers and Shop Assistants.

Key components of the training include technical characteristics, device utilization along with selling techniques and key USP's.

RESULTS / ROI

5 year strategic partnership with HTC undertaking the in-store sales training activities.

CPM undertake 11,050 training sessions per year across outlets nationwide.

In-store brand profile maximised through planned merchandising initiatives.

"In-store product training to drive increased sales and brand awareness"

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