Kimberly Clark Experiential Sales Promotions



RA Live and Retail Engine were engaged to create a new and innovative way to bring the Viva brand proposition of "clever and innovative" cleaning to life via in-store activations



An enhanced experiential sampling experience was achieved through a dual approach:

Redesigning the demonstrations units to create custom wraps which transformed the shape and style to suit the product range.

Using the power of innovative technologies to maximise engagement and conversion.

A sensory experience was achieved with the combination of the visual impact of the unit and LED signage tp attract customer's attention from a distance.


  • In-store activations have achieved an average 35% sales conversion rate since launch in March 2011.
  • This is a significant boost to the standard cleaning category in-store activation benchmark of 10-15% sales conversion.
  • Focus product sold out in the first few weeks of the campaign as a result of the integrated campaign which included TVCs and in-store activation.

"Innovative in-store activations achieve 35% sales conversion rate"

National Coverage of Visual Merchandising across 1,400 Nike retail outlets in italy Kellogg's BEST-IN-CLASS EMEA CONSUMER CARELINE Kimberly Clark Experiential Sales Promotions Sony Pan European Product & Promotional Fulfilment
western union global auditing, training and merchandising programme across 32 markets CPM manages entire Nokia Field Salesforce across 6 European markets 1200 Monthly Visits to Maximise Diageo In-store Brand Visibility CPM successfully launches lacoste new fragrance, l1212 into the market
Award-winning business:consumer field sales team Red Bull nationwide retail auditing programme  Staples USA Nationwide Retail Auditing & Merchandising Programme HTC in-store product training, 11,050 sessions per year
Delivering Exceptional Customer Experience through bespoke elearning tool Microsoft CPM working with TrĂ³caire to bring about positive and lasting change to the lives of some of the poorest people. CPM Driving Sales in Home deliveries for The Irish Times