CPM

National Coverage of Visual Merchandising across 1,400 Nike retail outlets in italy

 

THE CHALLENGE

Management of all Nike retail brand strategy activities across Italy covering either owned or licensed point of sales.

Maximise in-store profile of the entire Nike brand portfolio through the execution of in-store floor plans & merchandising of 3D and window displays.

THE CPM SOLUTION

CPM employ a skilled team of 22 Merchandisers and 7 Visual Merchandisers to:

  • Execute various product campaigns in line with promotions and new product launches.
  • Complete set-up and fit of displays in compliance with Nike quality standards.
  • Comprehensive reporting suite delivered to Nike including photos of the display and visual merchandising carried out.

RESULTS / ROI

Consistently deliver innovative in-store visual merchandising in line with Nike’s high quality brand image.

Insightful reporting delivered on a timely basis to Nike.

Maximise brand visibility to drive increased revenues

"Maximising in-store brand visibility to attract and engage customers to point of purchase"

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