CPM

Staples USA Nationwide Retail Auditing & Merchandising Programme

 

THE CHALLENGE

To provide a dedicated merchandising and auditing team responsible for completing monthly planogram compliance audits and maintenance checks across the software Input Device Category for Microsoft, Logitech and Wacom at Staples retail stores.

To complete visits to 1559 Staples locations nationwide USA and carry out all audit and maintenance checks within a two week execution window.

THE CPM SOLUTION

CPM utilise a core team of trained field representatives, segmented into different geographical regions to cover all 1559 stores.

In addition to ensuring display compliance in each store, the field teams partner with each brand and the display manufacturer, Protagon to maintain an adequate inventory of display parts at the CPM distribution centre.

The field team place orders through the CPM distribution centre in the even of any missing/damaged parts. Due to CPM’s efficient stock management system; parts are replenished at store level within 3-5 business days. 

RESULTS / ROI

Increased brand presence for each brand: Microsoft, Logitech, Wacom across all Staples stores.

High quality display and merchandising execution with timely resolution of missing/damaged parts.

Drive increased sales by ensuring the client brands are effectively displayed and input devices functioning to enable consumer interaction with products.

Monthly insight reports delivered to both Staples and each brand outlining store by store data, as well as inventory trends.

"Maximising in-store brand presence across all Staples stores nationwide"

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